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At the end of each day, each group will submit their intervention design, results chain and research questions in electronic format to their moderator, using a Power Point template.Grout Work Clinic I: Brainstorming about interventions to work on during the group work clinics.The workshop invites projects planning to conduct entertainment education or mass media behavior change campaigns, especially in the areas of Water, Health, and Gender Empowerment.The workshop is designed for teams composed of government policymakers, technical staff, and World Bank task team leaders, as well as for development partners, all working on projects with a component of media behavior change campaigns.Twenty-two projects from Latin America, Sub-Saharan Africa and South Asia were present at the workshop.The workshop created and expanded new partnerships with the different research centers and producers of entertainment education.

Multi-country study - Irma Condori, Consejo de Salud Rural Andino: Using Community theatre to promote Hygiene behaviors in Bolivia - Lynda Rey, Evaluation Director - One Drop Foundation - Georgiana Braga-Orillard, UNAIDS - Brazil Country Director: Using Edutainment to Combat HIV/AIDS in Brazil Measuring Session 1: Measuring Cognitive and Non-cognitive impacts Chair: Suzanne Duryea, Principal Researcher Economist- IADB - Stephen Leff, Professor - University of Pennsylvania: Integrating Assessment of Social Beliefs and Behaviors in the Context of Aggression and Bullying Prevention - Fuyuan Shen, Professor - Penn State University: Measuring implicit health attitudes Policymaker Panel: Why invest in Entertainment-education and its research?

Each group will select one project on which it will work for the remainder of the week.

Each project will have at least one IE specialist supporting the intervention and evaluation design.

The World Bank’s 2015 World Development Report “Mind, Society and Behavior” notes that entertainment-education or the purposeful use of mass media entertainment provide role models that could improve audiences’ sense of self efficacy.

Mass media campaigns have the power to update audience views of what is “normal” and socially acceptable behavior, especially among poor and less educated populations.


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